Operation management 01 Essay Example | Topics and Well Written Essays - 3000 words

Operation management 01 - Essay Example The sales department is in charge of the stocking and operations management within the organization. The department’s contribution towards the growth of the company is very important. This is the department in charge of generating revenue. There is a significant amount of planning involved in the retail industry. The department is in charge of the customer as well as the company’s financial returns. The department contributes to the organization’s financial growth through planning and effective implementation of these plans. The methods used to reach the customer and promote sales are developed within this department. This involves a joint effort between the sales and marketing department. There is very close proximity between these two departments. The marketing department is charged with consumer attraction to the store, whereas the sales department is charged with the actual sale of products. The success and growth of an organization from a small scale regiona l retail store to a global corporation is attributed to the efficacy and efficiency of this department. The contribution of the work of this department is crucial for that success (Bradley, 1991). The description of customer is referred to a customer or consumer profile. Before the identification of the customer profile, the organization must differentiate the external and the internal customer. An internal customer is a customer who is involved with the process of making a product available to the end consumer. The internal customer is a member of the organization usually a company employee. An external customer is one who purchases the company products for personal use but is not part of the company. Both of these customers are important to the viability and growth of an organization. The internal customer contributes to the number of sales made by the organization, for example, company sales representatives and the external customer are essential to